While we may not be familiar with Magic the Gathering, we are familiar with shows like Yu-Gi-Oh, or the less popular Duel Masters, which were also card battlers. Of course, they in turn are inspired by even older card games like Magic: the Gathering (heck, we could even drop the Pokemon card game here).
When you think of a CCG(collectible card game), deck builder, or card battler game the first thing that usually comes to mind is Hearthstone, or the more recent Legends of Runeterra.